Friday, June 08, 2012

A Brief Journey Of UCO Bank’s Logo


Year 1943

The first Logo of the Bank was circular in form with the name of the Bank inscribed in the ring separating the outer circle and the inner circle. Within the inner circle the Southern, Western and Eastern portion of the Indian peninsula (undivided) is shown surrounded by the seas, symbolizing vastness and unlimited scope of the Bank. Within the land mass, the hands containing the coins symbolize the hands of Lakshmi, the Goddess of Wealth; the motor pump symbolizing agricultural growth through growth of industry. The boat and the ship in the water on both sides, stand for overseas trade on both sides of the globe.



Year 1958

The Bank adopted the new Logo in 1958. Here, the lion, the wheel and the elephant appearing on the top panel of the shield have been taken from the Ashoka Pillar of Sarnath to signify the Indian origin of the Bank. The wavy water-line and the ship 1958 indicate that the river port, Kolkata, is the Head Office of the Bank. The ship also represents Commerce and the cog-wheels, Industry, both closely connected with Banking. The Calottes versicolor (lizard) on the crest, taken from the flag of Kubera, the mythical God of Wealth, is symbolic of Money and Banking; the bezants, likewise, have, since the inception of the 15th-century Italian Bank of Medici, been accepted as symbols of Lending and Dealing of money.


1973

In 1973, the Bank adopted a new Symbol. It was in orange. Orange is a complementary color - a mixture of two primary colors, red and yellow. Red stands for dynamism, yellow for future and vibrancy. The design took the Bank's token as the basic idea. It incorporates U with two hands directed upwards, signifying progress.



1983

In the year 1983, the Bank decided to change to the Symbol which is continuing. The new symbol is an octagon with an inlaid square, two uplifted hands and a coin. The coin held in the hands signifies the security of the deposits of customers. The uplifted hands signify progress of the Bank and its aspirations. The color of the symbol continues to be orange, which conveys warmth of co-operation.


1991

From September 1991, the color of the logo was changed to peacock blue keeping the basic design unchanged, and has been continuing since. The new color, incidentally, symbolizes purity and eternity implying integrity and continuity of the Bank.


No comments: